Method and system for managing reward reversal after posting

ABSTRACT

A system for managing reward reversal is provided. The system includes a device that is capable of adjusting the accumulation and redemption levels of rewards after a purchase or return transaction.

BACKGROUND OF THE INVENTION

The present invention generally relates to management of rewardredemptions in a loyalty program and, more specifically, to a method andsystem for facilitating reinstatement of redeemed rewards and accrualsin the event that a qualifying transaction is reversed.

Loyalty programs are programs that provide participants with incentivesto shop at certain retailers sponsoring the program. An incentive issomething of value that may be redeemed or collected by a participant.Retailers may thus provide automatic rewards for redemption at the pointof sale to customers making a purchase that qualifies for redemption.Alternatively, retailers sponsoring a loyalty program may allow acustomer to accumulate or collect incentives, points or credits whichentitle the customer to receive redeemable rewards.

Conventional approaches for handling reward accruals and redemptionshave a number of problems. One problem is, for example, after a customerredeems a reward, the reward cannot be reinstated to the customer forfuture redemption if the customer subsequently reverses a qualifyingtransaction. In other words, once redeemed, the reward is irreversiblyused. To qualify for the same reward, the customer will then have tostart all over again by making additional qualifying purchases.Consequently, customer's satisfaction may be greatly reduced due to theinability to reinstate and redeem previously-earned rewards and the needto requalify for the same reward.

Another problem is fraudulent reward accruals. Under conventionalapproaches, when a customer reverses a qualifying transaction, anyreward earned or accrued, in whole or in part, is not similarlyreversed. As a result, a customer is able to accumulate and redeemrewards that s/he is not entitled to. This encourages fraudulentbehavior by customers who make qualifying purchases only to reverse themlater on for the sole purpose of accruing rewards.

Therefore, it is desirable to provide a method and system thatfacilitates the reversal of reward redemptions and accruals in order toenhance customer satisfaction and minimize fraudulent abuse of a loyaltyprogram when qualifying transactions are reversed.

BRIEF SUMMARY OF THE INVENTION

A system for managing reward reversal is provided. The system includes adevice that is capable of adjusting the accumulation and redemptionlevels of rewards after a purchase or return transaction.

In one exemplary embodiment, a system for managing reward reversals inconnection with a loyalty program comprises: control logic configured toreceive information relating to a previously completed transaction thatis to be reversed, the previously completed transaction being associatedwith an account linked to the loyalty program; control logic configuredto determine reversal information for the transaction to be reversed;and control logic configured to use the reversal information to reversethe previously completed transaction and update the associated account.

Reference to the remaining portions of the specification, including thedrawings and claims, will realize other features and advantages of thepresent invention. Further features and advantages of the presentinvention, as well as the structure and operation of various embodimentsof the present invention, are described in detail below with respect toaccompanying drawings, like reference numbers indicate identical orfunctionally similar elements.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a simplified block diagram illustrating a system in accordancewith an exemplary embodiment of the present invention; and

FIGS. 2-11 are simplified flow charts illustrating operations ofexemplary embodiments of the present invention.

DETAILED DESCRIPTION OF THE INVENTION

The present invention in the form of one or more exemplary embodimentswill now be described. FIG. 1 is a simplified block diagram illustratinga system 100 in accordance with an exemplary embodiment of the presentinvention. The system 100 includes a program administrator 102, a host104, a communication medium 106, a number of distribution channels 108,a number of acceptance point devices including a stand-alone physicalpoint-of-sale (PPOS) device 114, an integrated PPOS device 116 and amobile device 118, and a number of portable devices 110.

The host 104 stores and controls information relating to the loyaltyprograms. Sponsors typically define the corresponding parameters of theloyalty programs and, in one embodiment, provide such parameters to thehost 104 via the program administrator 102. The host 104 may includedifferent rules for individual loyalty programs that each sponsor orparticipating retailer adopts. The loyalty program parameters define therules of each program, such as start dates, end dates, customereligibility, product eligibility, etc. In one implementation, the host104 is a computer server having a number of software applications thatmanage various loyalty programs.

The host 104 is configured to interact with program participants throughthe acceptance point devices, such as, the stand-alone PPOS device 114,the integrated PPOS device 116 and the mobile device 118. The host 104communicates with the acceptance point devices via the communicationmedium 106 and the distribution channels 108. The communication medium106 may be any kind of communication network, including but not limitedto the Internet, a local area network (LAN), a wide area network (WAN),and a wireless network, etc.

In one implementation, the acceptance point device is a point-of-sale(POS) device. The POS device may be a stand-alone PPOS device dedicatedsolely to performing point-of-sale transactions, or devices integratedinto other devices. Examples of stand-alone PPOS devices 114 arepoint-of-sale devices in merchants' stores, such as cash registers.Examples of integrated PPOS devices 116 are applications on the Internetthat may be accessed through computing devices. POS devices may also bemobile devices 118 including, for example, laptop computers, pocketpersonal computers, cellular phones and personal digital assistants.Other examples of acceptance point devices include but are not limitedto computer terminals, electronic cash registers, automated tellermachines, virtual cash registers, kiosks, and security systems.

In one embodiment, the acceptance point device is coupled to acorresponding merchant system (not shown) to allow other merchantfunctions to be performed in conjunction with the acceptance pointdevice. In alternative embodiments, the acceptance point device may becoupled to other types of devices. Furthermore, it should be understoodthat, in other embodiments, the acceptance point device may beintegrated with the merchant system.

The connection between the acceptance point device and the portabledevice 110 may be cable, electronic, magnetic, wireless, etc.

The acceptance point device also includes a control application. Thecontrol application provides the logic for managing the loyalty programsincluding, for example, managing the reward reversal calculations andthe adjustments of redemption or accrual levels in a loyalty program.The control application may be implemented by software or hardware or acombination of both. In one embodiment, the control application operatesonline in real time. In another embodiment, the control applicationoperates offline where information is periodically transmitted from theacceptance point device to the host 104 through the communication medium106.

As will be further described below, the control application is used tomanage one or more loyalty programs. For example, the controlapplication is capable of adding to or reversing the amount ofaccumulated rewards and the amount of redeemed rewards after atransaction. The amount of accumulated rewards may be represented by anaccumulation level, and the amount of redeemed rewards may berepresented by a redemption level. The accumulation and redemptionlevels may be in the form of, for example, the number of qualifyingproducts in a given transaction, or the total dollar value of a giventransaction. In exemplary embodiments, the accumulation and redemptionlevels are stored in the portable device 110.

During a purchase transaction that qualifies for a reward, the controlapplication may increase the value of the accumulation level in theportable device 110. During a return (or reversal) transaction thatinvolves an accumulated and/or redeemed reward, the control applicationmay adjust the accumulation level and/or the redemption level. Forexample, in a return transaction, a previously earned reward may bebacked out and a previously redeemed reward may be reinstated.

If the reward stored in the portable device 110 qualifies forredemption, the control application may grant the reward andsubsequently reset the accumulation level to zero. Resetting theaccumulation level to zero ensures that a loyalty program participantmakes the required number of qualifying purchases to earn anotherreward.

In one embodiment, if the reward stored in the portable device 110 isdisqualified from redemption after a return, the control application mayreinstate the reward and adjust the accumulation level; in anotherembodiment, the accumulation level is reset to zero and an escrowaccount is established. The escrow account is generally a negativebalance that requires clearing before another reward may be earned.Different operations of the control application will be furtherdescribed in the examples provided below.

The portable device 110 includes one or more applications includingthose that relate to corresponding loyalty programs. These applicationsmay further include transactional information and information that isspecific to the loyalty program participants. Examples of suchinformation include the history of a customer's purchase transactions,such as the amount of accumulated and redeemed rewards, and informationregarding a redemption limit of rewards.

The portable device 110 can be of many suitable forms, such as credit ordebit cards, smart cards, cellular phones, personal digital assistants,pagers, payment cards, security cards, acceptance cards, smart media andtransponders. The smart card is one exemplary embodiment that includes amicroprocessor embedded within or on a planar plastic body, andelectrically connected to contacts on the exterior of the smart card.The smart card may include any suitable medium storing data that isreadable to a computer, including but not limited to a ROM (read onlymemory), RAM (random access memory) and EEPROM (programmable read onlymemory).

The logic of the reversal process that is initiated when an item isreturned is illustrated in FIG. 5. When performing a return, two valuesare entered (502) including the total value of the item being returnedand the total value of the transaction which included the item beingreturned. At 504, it is then determined whether the total value of thetransaction exceeds the trigger for accumulation (e.g., $50). At 506, ifaccumulation is not triggered, the accumulation level is not adjustedand the value of the accumulation level remains the same as before thereturn transaction.

At 508, if accumulation is triggered, the difference between the valueof the returned item and the total value of the transaction iscalculated. This difference represents the new total value of thetransaction which is the original total value of the transaction lessthe value of the returned item. At 510, the difference or the new totalvalue of the transaction is then used to determine if the trigger foraccumulation is exceeded after the return, i.e., whether the originaltransaction less the returned item is still entitled to accumulation. At512, if accumulation is not triggered, the accumulation level is notadjusted. At 514, if accumulation is triggered, the accumulation levelis adjusted. In one implementation, the accumulation level is adjustedby subtracting the new total value of the transaction from the originaltotal value of the transaction and adding the difference to theaccumulation level. It should be noted that the difference may be anegative number.

Turning to illustrative examples of exemplary operations of the presentinvention, FIGS. 2-4 illustrate simplified flowcharts of a rewardreversal process under various illustrative situations. The rules of theloyalty program in FIGS. 2-4 include “triggers” defined by totalpurchase values that a transaction must exceed in order for theaccumulation and redemption of rewards to occur. For example, theloyalty program of FIGS. 2-4 require a transaction total of $500, in $50or more increments, to qualify for a reward of 25% off any transactionof $60 or more. Accordingly, the trigger to accumulate rewards is apurchase of $50 or more, the trigger to redeem a reward is a purchase of$60 or more, with a threshold total amount which qualifies forredemption at $500. FIGS. 2-4 also use a qualifying purchase count torecord the value of stored rewards before and after transactions. Theinitial value of the purchase count (202, 302, 402) and the value of thepurchase count after a transaction are displayed (210, 310, 410). Theinitial value of the purchase count (corresponding to stored rewards)for the examples in FIGS. 2-4 is assumed to be $380.

Referring to FIG. 2, a purchase and return scenario using the abovelogic with no accumulation or redemption is shown. The originaltransaction includes two items that cost $15 and $30 respectively, asshown in step 204. Since the total transaction value is less than thetrigger for accumulation ($50), step 206 shows that no accumulationresults. Likewise, since the total transaction value is less than thetrigger to redeem ($60), step 208 shows that no redemption results.Consequently, in step 210 the purchase count after the transactionremains the same ($380).

The return transactions of FIG. 2 are illustrated in steps 212, 216, and220. The return of the $15 item, the $30 item, or both $15 and $30 itemsresults in a final purchase count of $380 after the return (214, 218,222), since accumulation for the transaction prior to the return ($45)does not exceed the trigger for accumulation ($50).

FIG. 3 illustrates a situation with the same loyalty program of FIG. 2but where accumulation is triggered. Step 304 depicts an originaltransaction of three items that cost $15, $10 and $45, respectively.Since the total transaction value ($70) exceeds the trigger foraccumulation ($50) (306), the total transaction value is added to thepurchase count resulting in a new purchase count ($450) (310). However,since the new purchase count ($450) does not exceed the thresholdrequired for redemption ($500), no redemption is triggered (308).

Steps 312, 318 and 324 of FIG. 3 illustrate three return scenarios of a$15 item, a $10 item and both the $15 and $10 items, respectively. Foreach scenario, the total transaction value is examined to determine ifthe accumulation trigger is exceeded. In this case, the accumulationtrigger ($50) is exceeded by the total transaction value ($70). For eachscenario, the value of the returned item is then subtracted from thetotal transaction value and the difference is subsequently used todetermine if the trigger for accumulation is exceeded. For the returnsof the $15 item of step 312 and the $10 item of step 318, the differencebetween the values of the returned item and the total transaction value($55 and $60, respectively) triggers accumulation. In other words, thetwo transactions still qualify for accumulation despite the returneditems. The difference represents the new total transaction value lessthe value of the returned item. The difference reduced by the originaltotal transaction value ($70) is added to the purchase count to obtainthe new purchase count (316, 322). In this case, it should be noted thatthe difference reduced by the original total transaction value is anegative number.

The return of both $15 and $10 items, however, does not triggeraccumulation because the total transaction value ($70) reduced by thevalue of the returned items ($35) does not exceed the accumulationtrigger ($50). Therefore, the total value of the transaction ($70) issubtracted from “0” and the result is added to the purchase count (328).The final purchase count after the return is the same as the initialpurchase count before the original transaction ($380). The consequenceof these steps is that if the return of items from a prior transactiondisqualifies that transaction from triggering the accumulation ofrewards, the purchase count will accordingly be adjusted to reflect thatthe qualifying transaction has not taken place. The reversal ofaccumulation would prevent the fraudulent growth of rewards towards aredemption based on qualifying transactions that are subsequentlyreturned.

FIG. 4 illustrates a situation with the above loyalty program as FIG. 2and in which both accumulation and redemption are triggered. Theoriginal transaction includes five items that cost $15, $10, $45, $30and $50, respectively, as shown in step 404. Since the total transactionvalue ($150) exceeds the accumulation trigger ($50), accumulation istriggered (406) and the total transaction value is added to the purchasecount (410). Since the purchase count ($530) exceeds the thresholdamount for redemption ($500), redemption is also triggered (408). Thereward is redeemed in step 412, and 25% of the total transaction valueof $150 is granted towards the transaction.

For the return transaction (414), a return of $10 triggers accumulationsince the difference between the value of the returned item and thetotal transaction value ($140) exceeds the accumulation trigger ($50).This difference results in the reduction of the count value from $530 to$520, as shown in step 420. Since a reward was redeemed, the value ofthe refund for the item being returned is reduced in proportion to theamount rewarded (422, 424).

FIGS. 2-5 represent operations of exemplary embodiments of the presentinvention in which the purchase count, accumulation and redemptiontriggers are represented by total values of the purchase or returntransactions. The total value of a transaction may be represented by thesum of all purchases for a transaction. The total value of a transactionmay be also be represented by the sum of all purchases reduced by thesum of all returns for a return transaction. The control application formanaging reward reversal may be configured in ways other than countingthe total values of transactions, as shown in FIGS. 2-5. For example, inother exemplary embodiments, the purchase count, accumulation andredemption triggers are represented by the total number of products in atransaction, as will be further described below.

FIG. 6 illustrates a simplified flowchart for the reward reversalprocess of another exemplary embodiment. The purchase count in theembodiment of FIG. 6 maintains a continuous count of the number ofqualifying products the consumer has purchased. The rules for theloyalty program require the purchase of six (6) qualifying products fora reward of 10% off a purchase. Thus, the redemption trigger is thepurchase of six (6) qualifying products. The accumulation trigger is thepurchase of one item of a qualifying product. In one implementation, theacceptance point device may detect whether or not a transaction involvesqualifying products. The reward in the example of FIG. 6 is alsoimmediate and limited to three (3) redemptions. The redemption count andthe defined maximum limit of redemptions in some embodiments aregenerally written to the portable device 110. The portable device 110may track the number of redemptions awarded to the holder of the device110.

The initial conditions assumed for the embodiment of FIG. 6 is aredemption count of one (1) reward out of the maximum of three (3)possible, and the purchase of three (3) qualifying products.Accordingly, the purchase count is at three (3) in step 602 and theredemption count on the device 110 is at one (1) prior to any newtransactions.

Step 604 in FIG. 6 shows a new purchase of two (2) items at $5.50 each.Assuming the two (2) items are qualifying products for accumulation, thestep of 606 displays the number of purchases in the new transaction tobe added to the purchase count. Since the total number of purchases (5)does not exceed the trigger for redemption (6), no redemption istriggered after the transaction (608) and the redemption count remainsat 1 (612).

Upon return of one (1) item at $5.50 illustrated in step 616, thepurchase count (5) is reduced by the number of qualifying goods beingreturned (1) and the new purchase count (4) is loaded onto to the device110 (622). Since the purchase count (4) after the transaction does notexceed the number of qualifying purchases required for redemption (6),the redemption count remains the same (624).

FIG. 7 illustrates a simplified flow chart of a reward reversal processfor an embodiment with a loyalty program that requires the purchase ofthree (3) qualifying products to receive a reward of 10% off. As in FIG.6, the purchase count in FIG. 7 maintains a count of the number ofqualifying products for accumulation. Moreover, like the rewards for theloyalty program shown in FIG. 6, the rewards shown in FIG. 7 are limitedto three (3) redemptions and redeemed rewards are written to the device110 to track the number of redemptions. The redemption limits may alsobe written to the device 110 or communicated to the device 110 by anacceptance point device 108.

Steps 702-712 illustrate a purchase of two (2) qualifying products at$5.50 each. Step 714 thus displays a purchase count of two (2), beforethe purchase of two more items at $5.50 each in step 716. Because thetotal number of qualifying products purchased (4) after the two (2)transactions exceeds the threshold required for redemption (3),redemption is triggered and a 10% reward of the purchase at step 716 isawarded to the customer (720). In step 722, the purchase count after thetransaction is reset to zero (0), since the reward was redeemed in theprevious step 720. The resetting of the purchase count in the presentembodiment to zero (0) after redemption prevents the growth of rewardsafter they have been redeemed and thus prevents unfair benefit to theholder of the device 110.

The return transaction in the present embodiment shows the return of one(1) item in step 728. The return transaction in FIG. 7 differs from thereturn transaction illustrated in FIG. 6 because the initial purchasecount in FIG. 7 is at zero (0) (726) and will thus be reduced to anegative value with the return of one (1) item. If the purchase countafter the return of one or more items is a positive value, as in step616, the reward reversal process follows the return transactionillustrated in FIG. 6. However, if the purchase count reduces to anegative value, the process follows the return transactions illustratedin FIGS. 7 and 8, as will be further described below.

As in the embodiment of FIG. 6, the embodiment of FIG. 7 reverses theaccumulation level and loads the new purchase count to the device 110 byreducing the purchase count (0) by the number of qualifying productsbeing returned which in this case is one (1). In the present embodiment,the purchase count is reset to zero (0) in step 734. The rewardredemption count is reduced if the remaining items from the originaltransaction does not qualify for the reward. In FIG. 7, however, thereward redemption count remains the same (736) since the reward stillapplies to the three (3) remaining items of the original transaction,and the purchase count is reset to zero (0) (734).

Referring to FIG. 8, a simplified flowchart for an embodiment similar tothe embodiment of FIG. 7 is shown where the purchase count after thereturn of products reduces to a negative value, but where the itemsremaining in the transaction prior to the return does not qualify for areward. In the event that the return of qualifying products disqualifiesthe transaction from a reward, an “escrow” account is utilized. Theescrow account is cleared prior to earning a new reward.

The rules for the loyalty program of FIG. 8 require a purchase of six(6) items of product X to receive a reward of 10% off a purchase ofproduct X. The redemption trigger is thus six (6). The transactionhistory in the example of FIG. 8 is as follows. A first purchase of two(2) items at $5.50 each (804) and a second purchase of two (2) items at$5.50 each (816) result in a purchase count of four (4) (822). Thereturn of one (1) item at $5.50 (828) reduces the purchase count tothree (3) (834). A third purchase of four (4) items at $5.50 each (840)increases the purchase count to seven (7) (846). Since the purchasecount after the third purchase exceeds the threshold value forredemption (6), redemption is triggered (844) and the redemption countis accordingly set to one (0) (848). The purchase count is then reset tozero (0) after a reward has been redeemed (850).

The subsequent return of five (5) items at $5.50 each (852) results in anegative purchase count (−5) (858) after the return transaction. Thenegative purchase count in the present embodiment represents an escrowaccount. In some embodiments, the purchase count is automatically resetto zero (0) when the number of items being returned is greater than theinitial purchase count, and a separate escrow account with a negativevalue is simultaneously created. The reward is not returned and theredemption count remains at its current count. However, the customermust clear the escrow account before earning a new reward and thus doesnot unfairly benefit from retaining the reward. An escrow account isalso useful in preventing a customer from losing accumulated rewardsduring the return of purchased products, by facilitating the use of onecount to continuously maintain the current purchase count while clearingthe balance for return transactions by the use of a separate count.

FIGS. 9-10 illustrate simplified flowcharts of the reward reversalprocess for embodiments of the present invention with a loyalty programthat grants a reward that is delayed instead of immediately applied to atransaction. For example, the loyalty program rules associated with FIG.9 require the purchase of two (2) items of product X for $10 or more fora reward of 10% off the next purchase of product X. The redemptiontrigger is thus two (2) in addition to a subsequent purchase transactionof any number of product X.

Referring to FIG. 9, the purchase transaction of two (2) items of X at$5.50 results in an accumulation and purchase count of two (2) (906,910). Although the required number of qualifying purchases has been met,redemption is not yet triggered since redemption of the reward isdelayed until the next purchase (908, 912). Instead, an electronic“coupon” for a future redemption of the 10% reward becomes available andis stored on the device 110 to be redeemed for the next purchase ofproduct X.

The return transaction of step 916 shows the return of one item at$5.50, which results in a reduction of the accumulation by one (1) (918)and a reduction of the purchase count from two (2) to one (1) after thereturn (922). When a coupon representing delayed redemption is availableand a qualifying product is returned, the purchase count is representedby the subtraction of the number of products being returned from theredemption trigger, which is the same value as the purchase count priorto the return. The coupon also becomes unavailable and is removed fromthe device 110 soon after the purchase count is updated to fall belowthe required value (922). The removal of the coupon requires thecustomer to earn the coupon again by making the required number ofqualifying purchases.

Referring to FIG. 10, the rules governing the delayed reward in anotherembodiment require the purchase of three (3) qualifying products toreceive a reward of 10% off the next purchase. The redemption trigger isthus three (3) qualifying products in addition to any number of productsin a subsequent purchase. In step 1004, the purchase of three (3) itemsat $5.50 results in a purchase count of three (3) and the loading of areward in the form of a “coupon” to the device 110 to be redeemed duringa subsequent purchase (1010). With the purchase of another item at$5.50, redemption of the reward is triggered, 10% off the purchase ofthe subsequent purchase item is granted, and the redemption count isincreased to a value of one (1) (1016, 1020, 1024). The purchase countis reset to zero (0) after the reward is redeemed (1022).

The return of the item purchased with the redeemed reward in step 1028causes the purchase count, which has an initial value of zero (0), toassume a negative value. If the return transaction causes the purchasecount to become a negative value and the redemption count is greaterthan zero (0), the reward is restored in the form of a “coupon” which isavailable for subsequent redemption. One consequence of this step isthat the customer does not lose the redeemed reward or rewardsaccumulated by prior qualifying purchases when making a return. Bycomparison, other forms of rewards such as a paper-based couponstypically would not be allowed to be reused after a return transaction.Paper-based coupons and the like generally expire after they areredeemed once.

In addition, other embodiments of the present invention may also beimplemented to apply an expiration date. Rules relating to expirationmay be stored in the host 104 and communicated to the acceptance pointdevice. For example, expiration dates may be applied by the merchant orretailer to the accumulation of rewards or to the redemption of rewards.Similarly, reinstatement of a previously redeemed reward may be subjectto an expiration date after which the previously redeemed reward can nolonger be reinstated.

FIG. 11 illustrates a simplified flowchart of a reward reversal processthat contains such an expiration feature. The example of FIG. 11illustrates the situation where an expiration date for the redemption ofa reward is applied. The rules of the loyalty program require thepurchase of two (2) items of product X to receive a reward of 10% offthe purchase of product X. A first purchase of one (1) item at $5.50does not trigger redemption (1104, 1108). A second purchase of two (2)more items at $5.50 each triggers redemption, since the requirement of apurchase of two (2) qualifying products for redemption is met (1116,1120). The reward is redeemed after the second purchase transaction andthe purchase count is incremented to three (3) (1122).

Step 1128 illustrates the return of one (1) item at $5.50. Step 1136displays no value or expression because the redemption date for thereward has expired. Consequently, the customer could not apply the two(2) qualifying products accumulated in the purchase count after thereturn, illustrated in step 1134, towards the redemption of a reward fora subsequent purchase. In other embodiments, an option can be added tooverride the expiration of the redemption date so as to allow redemptionof the reward. The availability of such an option would depend on theindividual rules established for each loyalty program.

While the present invention has been illustrated using the particularcombinations of reward program rules and reversal processes asdescribed, it should be recognized that other combinations are withinthe scope of the invention. For example, in an alternative embodiment,the present invention is capable of handling reward reversals for anaccount linked to multiple loyalty programs.

The present invention may also be implemented in different combinationsof hardware and software than the ones described. Based on thedisclosure and teachings provided herein, a person of ordinary skill inthe art will know of other ways and/or methods to implement the presentinvention.

It should be understood that the embodiments provided are illustrativeand not restrictive. Various other modifications are possible within thescope of the invention claimed. Moreover, while the description of thedifferent embodiments are provided in the context of a loyalty program,a person of ordinary skill in the art would appreciate how to utilizethe present invention in other applications or context where thereversal of product-based incentives may be desirable.

1. A system for managing reward reversals in connection with a loyaltyprogram, comprising: control logic configured to receive informationrelating to a previously completed transaction that is to be reversed,the previously completed transaction being associated with an accountlinked to the loyalty program; control logic configured to determinereversal information for the transaction to be reversed; and controllogic configured to use the reversal information to reverse thepreviously completed transaction and update the associated account. 2.The system of claim 1 wherein the control logic configured to use thereversal information to reverse the previously completed transaction andupdate the associated account comprises: control logic configured to usethe reversal information to: determine an amount to be adjusted; andrestore any reward that was redeemed as part of the previously completedtransaction.
 3. The system of claim 1 wherein the control logicconfigured to use the reversal information to reverse the previouslycompleted transaction and update the associated account comprises:control logic configured to use the reversal information to adjust anyaccumulated reward that was earned as part of the previously completedtransaction.
 4. The system of claim 1 further comprising: control logicconfigured to determine whether the previously completed transactionthat is to be reversed is eligible for reversal.
 5. The system of claim4 wherein the determination as to whether the previously completedtransaction is eligible for reversal is made based on one or more rulesgoverning the loyalty program.
 6. The system of claim 5 wherein the oneor more rules governing the loyalty program includes a limit on numberof times transactions can be reversed under the associated account. 7.The system of claim 5 wherein the one or more rules governing theloyalty program includes an expiration limit on when the previouslycompleted transaction can be reversed.
 8. The system of claim 5 whereinthe one or more rules governing the loyalty program includes a policyprovided by a sponsor of the loyalty program.
 9. The system of claim 5wherein the one or more rules governing the loyalty program includes anorder of precedence with respect to handling of two or more rewardsinvolved in the previously completed transaction.
 10. The system ofclaim 4 wherein the previously completed transaction was conducted witha portable device; and wherein the determination as to whether thepreviously completed transaction is eligible for reversal is made basedon whether the portable device is presented for reversing the previouslycompleted transaction.
 11. The system of claim 1 wherein the controllogic configured to use the reversal information to reverse thepreviously completed transaction and update the associated accountincludes: control logic configured to update a reversal activity logafter the previously completed transaction has been reversed.
 12. Thesystem of claim 1 wherein the system is implemented using computersoftware.
 13. The system of claim 1 wherein all control logic used inthe system is distributed amongst a plurality of components including apoint-of-sale device and a portable device.
 14. The system of claim 13wherein the plurality of components further include a host and awebsite.
 15. A system for managing reward reversals in connection with aloyalty program, comprising: control logic configured to receiveinformation relating to a previously completely transaction that is tobe reversed, the previously completed transaction being associated withan account linked to the loyalty program; control logic configured todetermine an amount to be adjusted in connection with the previouslycompleted transaction that is to be reversed; control logic configuredto restore any reward that was redeemed as part of the previouslycompleted transaction; and control logic configured to adjust anyaccumulated reward that was earned as part of the previously completedtransaction.
 16. The system of claim 15 further comprising: controllogic configured to update the associated account with informationrelating to any restored reward or adjusted accumulated reward.
 17. Thesystem of claim 15 further comprising: control logic configured todetermine whether the previously completed transaction that is to bereversed is eligible for reversal.
 18. The system of claim 17 whereinthe determination as to whether the previously completed transaction iseligible for reversal is made based on one or more rules governing theloyalty program.
 19. The system of claim 18 wherein the one or morerules governing the loyalty program includes a limit on number of timestransactions can be reversed under the associated account.
 20. Thesystem of claim 18 wherein the one or more rules governing the loyaltyprogram includes an expiration limit on when the previously completedtransaction can be reversed.
 21. The system of claim 18 wherein the oneor more rules governing the loyalty program includes a policy providedby a sponsor of the loyalty program.
 22. The system of claim 18 whereinthe one or more rules governing the loyalty program includes an order ofprecedence with respect to handling of two or more rewards involved inthe previously completed transaction.
 23. The system of claim 17 whereinthe previously completed transaction was conducted with a portabledevice; and wherein the determination as to whether the previouslycompleted transaction is eligible for reversal is made based on whetherthe portable device is presented for reversing the previously completedtransaction.
 24. The system of claim 15 further comprising: controllogic configured to update a reversal activity log after the previouslycompleted transaction has been reversed.
 25. The system of claim 15wherein the system is implemented using computer software.
 26. Thesystem of claim 15 wherein control logic used in the system isdistributed amongst a plurality of components including a point-of-saledevice and a portable device.
 27. The system of claim 26 wherein theplurality of components further include a host and a website.
 28. Amethod for managing reward reversals in connection with a loyaltyprogram, comprising: receiving information relating to a previouslycompleted transaction that is to be reversed, the previously completedtransaction being associated with an account linked to the loyaltyprogram; determining reversal information for the transaction to bereversed; and using the reversal information to reverse the previouslycompleted transaction and update the associated account.
 29. The methodof claim 28 wherein using the reversal information to reverse thepreviously completed transaction and update the associated accountcomprises: determining an amount to be adjusted; and restoring anyreward that was redeemed as part of the previously completedtransaction.
 30. The method of claim 28 wherein using the reversalinformation to reverse the previously completed transaction and updatethe associated account comprises: adjusting any accumulated reward thatwas earned as part of the previously completed transaction.
 31. Themethod of claim 28 further comprising: determining whether thepreviously completed transaction that is to be reversed is eligible forreversal.
 32. The method of claim 31 wherein the determination as towhether the previously completed transaction is eligible for reversal ismade based on one or more rules governing the loyalty program.
 33. Themethod of claim 32 wherein the one or more rules governing the loyaltyprogram includes a limit on number of times transactions can be reversedunder the associated account.
 34. The method of claim 32 wherein the oneor more rules governing the loyalty program includes an expiration limiton when the previously completed transaction can be reversed.
 35. Themethod of claim 32 wherein the one or more rules governing the loyaltyprogram includes a policy provided by a sponsor of the loyalty program.36. The method of claim 32 wherein the one or more rules governing theloyalty program includes an order of precedence with respect to handlingof two or more rewards involved in the previously completed transaction.37. The method of claim 31 wherein the previously completed transactionwas conducted with a portable device; and wherein the determination asto whether the previously completed transaction is eligible for reversalis made based on whether the portable device is presented for reversingthe previously completed transaction.
 38. The method of claim 28 whereinusing the reversal information to reverse the previously completedtransaction and update the associated account includes: updating areversal activity log after the previously completed transaction hasbeen reversed.
 39. The method of claim 28 wherein the method isimplemented using computer software.
 40. A point-of-sale deviceutilizing the method as recited in claim 28.